LINEAR TV NETWORKS VS DIGITAL PROVIDERS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF GLOBAL CONTENT CONSUMPTION AND INNOVATION

Linear TV networks have long been recognized as established television models, relying on fixed air times via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between broadcast stations and online content p